Hi [First Name], Thanks for reaching out — I'm Patrick Côté, founder of PBIQ Academy here in Southwest Florida. Most pickleball communities have courts. Very few have a real program. There's a difference — and your residents feel it. Here's what PBIQ Academy delivers to HOAs and clubs like yours: 🎯 Personalized assessments — PBIQ, Partner IQ, Axiology, and Wellness — that give every member a clear picture of their game and how to improve. 📚 A 5-Pillar course and drill library your members can access anytime, at any level. 🤖 An AI SmartCoach — like having a personal coach in their pocket, 24 hours a day. 🏅 Ambassador Certification that trains your best players to lead your community with credibility and structure. Two published books back the entire methodology. This isn't a generic fitness program — it's a complete pickleball ecosystem built specifically for active communities. I'd love to show you exactly what this looks like for your community in a free 20-minute call. 👉 [BOOKING LINK] No pressure, no commitment. Just a real conversation about what's possible for your residents. Talk soon, Patrick Côté Founder, PBIQ Academy Southwest Florida Think. Master. Win.
PBIQ HOA Sales System
Use this page as Patrick’s private sales playbook. Start with the lead, guide them to a call, recommend the right community plan, then move them into onboarding.
Email & SMS Sequences
Click each sequence, then use the copy buttons to paste into GHL workflows. Replace bracketed fields with GHL custom values or manual personalization.
Sequence 1 — New Lead Welcome
Triggered after someone opts in. Goal: warm intro and book a discovery call.
“Hey [First Name], it's Patrick Côté from PBIQ Academy. I just saw you reached out — I'd love to show you what we've built for pickleball communities like yours here in Southwest Florida. I'll send you an email too, but feel free to grab time on my calendar whenever works. Talk soon!”
Hi [First Name], Pickleball players — especially in active adult communities — want three things. They want to get better. They want to feel good doing it. And they want to connect with people who love the game as much as they do. The problem is most HOAs only deliver the court. Everything else — the growth, the structure, the sense of belonging — gets left to chance. That's exactly the gap PBIQ Academy fills. When your members go through the PBIQ ecosystem, here's what actually happens: → They take a personalized assessment and finally understand their game. → They work through a structured 5-Pillar course and know exactly what to practice and why. → They ask their AI SmartCoach a question after a tough game and get a specific answer based on the PBIQ methodology. → Your ambassadors get certified, become community leaders, and run clinics without needing Patrick on-site. The courts go from a place people play... to a place people belong. If that's the kind of community you want to build, let's talk. 👉 [BOOKING LINK] Patrick Côté PBIQ Academy · Southwest Florida
Hi [First Name], I don't want to keep filling your inbox, so this will be my last note for a while. If elevating your pickleball program is on your radar this year, I'd genuinely love to help. PBIQ Academy has everything you need — assessments, courses, an AI coach, ambassador certification, video analysis — all under one roof, designed for communities exactly like yours in Southwest Florida. If the timing is right, here's my calendar: 👉 [BOOKING LINK] And if it's not the right moment, just reply and let me know. I'll circle back in a few months with no hard feelings. Patrick Côté PBIQ Academy · Southwest Florida Think. Master. Win.
Sequence 2 — Discovery Call Reminders
Triggered when a prospect books a discovery call. Goal: reduce no-shows and prepare the conversation.
Hi [First Name], You're on the calendar — I'm looking forward to talking with you. Here are your call details: 📅 Date: [APPOINTMENT DATE] 🕐 Time: [APPOINTMENT TIME] 🔗 Zoom Link: [ZOOM LINK] Before we meet, I'd love to learn a little about your community so I can make our 20 minutes as useful as possible for you. It's just 5 quick questions — takes about 3 minutes: 👉 [PRE-CALL QUESTIONNAIRE LINK] No right or wrong answers. I just want to show up prepared and focused on what matters most to you. See you soon, Patrick Côté PBIQ Academy · Southwest Florida Think. Master. Win.
“Hey [First Name] — Patrick here from PBIQ Academy. Our call is in 1 hour! Here's the Zoom link: [ZOOM LINK]. Looking forward to chatting about your community. See you soon!”
Hi [First Name], Just a reminder that we're meeting tomorrow at [APPOINTMENT TIME]. 🔗 Zoom Link: [ZOOM LINK] To make the most of our 20 minutes together, it's worth thinking about: → What does your pickleball community look like right now — and what's missing? → What would success look like for your residents a year from now? → Who are your ambassadors or activity leaders, and how are they currently supported? You don't need to prepare anything formal. These are just questions worth sitting with. See you tomorrow, Patrick Côté PBIQ Academy · Southwest Florida
Sequence 3 — Post-Call Follow-Up
Triggered manually after the discovery call. Stop the sequence when they sign.
Hi [First Name], It was genuinely great to learn more about [Community Name] today. I can see you care deeply about creating something meaningful for your residents — and that's exactly the kind of community PBIQ Academy was built for. Based on what you shared, I'd recommend the [PLAN NAME] plan at [PRICE]/month. Here's why it fits where you are right now: → [Specific reason 1] → [Specific reason 2] → [Specific reason 3] To get started, the next step is simple: 👉 [CONTRACT / SIGN-UP LINK] Once you're signed up, I'll have your community portal ready within 7 days and we'll schedule your ambassador onboarding call. Patrick Côté PBIQ Academy · Southwest Florida Think. Master. Win.
Hi [First Name], Here's something I hear from residents in almost every community I work with: “I love playing — I just wish I knew how to actually get better.” Without structure, a personalized assessment, or someone to ask after a tough game, most players plateau. PBIQ Academy was built to answer that question for every member — at their level, on their schedule, 24 hours a day. When you're ready to give your residents that answer, I'm here: 👉 [CONTRACT / SIGN-UP LINK] Patrick Côté PBIQ Academy · Southwest Florida
Hi [First Name], I want to share the part of PBIQ Academy that most activity directors don't expect — but end up loving the most. The Ambassador Certification program. When your best pickleball players get certified through PBIQ Academy, something changes. They stop being informal helpers and start being community leaders. For the HOA, that means: → A program that runs itself between Patrick's touchpoints → Ambassadors who are proud of their role and certification → A culture that new residents see immediately Your residents are already on the courts. Some of them would be amazing leaders — they just need the right system. 👉 [CONTRACT / SIGN-UP LINK] Patrick Côté PBIQ Academy · Southwest Florida
Hi [First Name], I've sent a few emails since our call and I don't want to be the person who shows up in your inbox when you're already busy. So this is my last note for a while. Here's where I'll leave it: I genuinely think PBIQ Academy would be a great fit for [Community Name]. The residents are there. The appetite is there. And the ecosystem is ready to go. If the timing is right, here's the link to get started: 👉 [CONTRACT / SIGN-UP LINK] If the timing isn't right, just reply and tell me. I'll check back in a few months. Patrick Côté PBIQ Academy · Southwest Florida Think. Master. Win.
Sequence 4 — Onboarding
Triggered when a deal is marked Won. Goal: make the HOA contact feel confident and clear.
Hi [First Name], Welcome to PBIQ Academy. I'm genuinely excited to build something great with [Community Name]. Here's exactly what happens next: STEP 1 — Your portal setup I'm building your community portal now. STEP 2 — Onboarding call We'll walk through the portal together, set up your ambassador roster, and plan your launch event. STEP 3 — Member invites go out I'll give you a branded invite link to share with your residents. STEP 4 — Launch event We'll schedule a kick-off event so your community sees what's possible. Before our onboarding call, start thinking about which 2–3 residents would make great ambassadors. Patrick Côté PBIQ Academy · Southwest Florida Think. Master. Win.
Hi [First Name], Your PBIQ Academy community portal is live. Here are your details: 🔗 Portal link: [PORTAL URL] 📧 Login email: [THEIR EMAIL] 🔑 Temporary password: [TEMP PASSWORD] Ready to book your 30-minute onboarding walkthrough? 👉 [ONBOARDING CALL BOOKING LINK] On that call we'll cover: → How to navigate the portal → How to identify and onboard your first ambassadors → How to announce this to your residents → Your 90-day engagement calendar Patrick Côté PBIQ Academy · Southwest Florida
Hi [First Name], It's been 30 days since PBIQ Academy launched at [Community Name] — and I wanted to check in personally. A few questions worth reflecting on: → How are your members responding to the assessments? → Are your ambassadors using the portal and leading conversations? → What's the one thing residents keep talking about most? If engagement is strong and you're seeing the impact, that's a great sign you're ready to go deeper. Is there anything I can help with right now — a fresh community feed prompt, ideas for your next court event, or anything else? Patrick Côté PBIQ Academy · Southwest Florida Think. Master. Win.
Patrick’s Call Script
Warm Opening — 2 minutes
“Thanks for taking the time today. I’d love to learn about your community first, then I’ll show you where PBIQ may fit.”
Understand the Current Program — 5 minutes
- How active is pickleball in your community?
- What is working well?
- What feels missing or unstructured?
Identify the Pain Point — 4 minutes
Listen for: no structure, inconsistent engagement, ambassadors needing support, players plateauing, or lack of programming.
Introduce PBIQ — 4 minutes
“PBIQ gives your community a complete pickleball ecosystem: assessments, courses, AI SmartCoach, ambassador certification, and support.”
Recommend the Plan — 3 minutes
Match plan to member count and needs: Spark for smaller groups, Pro for growing communities, Elite for full ambassador certification and deeper support.
Close Next Step — 2 minutes
“The next step would be to start with [Plan Name]. I can send the agreement today and we can have your portal moving within the week.”
Questionnaire for HOA/Club Leads
Build this in GHL Forms and link it in the confirmation email.
1. How would you describe your community’s pickleball program right now?
- Just getting started
- Open play and casual events
- Ambassadors/events but inconsistent engagement
- Solid program, ready for next level
2. Roughly how many residents actively participate?
- Under 25
- 25–50
- 50–150
- 150+
3. What are the biggest challenges? Select all that apply.
- Members want to improve but don’t know how
- Engagement drops off
- Ambassadors have no structure or training
- Not enough variety
- Want pickleball as community-building tool
4. Who is involved in the decision?
- I can decide
- HOA board or committee
- Club president or leadership group
- Still exploring
5. Anything specific you want Patrick to know before the call?
Use long text field.
Community Plans
Community Spark
- PBIQ Score Assessment
- Partner IQ Assessment
- Core 5-Pillar course access
- Basic community portal
- Monthly engagement prompts
Community Pro
- All Spark features
- All 5 assessments
- Full drill library
- Video analysis option
- Quarterly strategy check-in
Community Elite
- All Pro features
- Ambassador Certification
- Launch event support
- Priority support
- Custom engagement calendar
PBIQ Ecosystem
PBIQ Score
Player assessment that reveals strengths and blind spots.
Partner IQ
Doubles partnership assessment and communication insight.
Wellness
Supports sustainable performance, energy, and enjoyment.
Axiology
Helps understand decision tendencies and value patterns.
SmartCoach
AI guidance based on PBIQ philosophy and methodology.
5-Pillar Course
Concentrated Energy, Defense, Transition, Dinking, Decision IQ.
Ambassador Certification
Turns committed players into confident community leaders.
Video Analysis
Targeted feedback to help players see and correct patterns.
Simple Proposal Generator
Enter the details and copy the generated recommendation into an email or proposal.
Onboarding Checklist
Internal Steps
- Deal marked Won in GHL
- Plan tag added: Spark / Pro / Elite
- Community portal created
- Login details generated
- Onboarding call scheduled
- Ambassador candidates added
- Launch event date selected












